Branding is one of the most important parts of business strategy. There are numerous of definitions what branding is and also many misunderstanding of branding. Branding is sometimes considered as an advertising function as well. These are some of the possible definitions of branding.
· Strategic point of view, not an activities.
· Creating customer value, not just images.
· Brand strategies must be putted into the marketing mix.
The brand value reflects how the company name of the product´s name is taken by the target audience for a product of by the market place. It is important to understand the meaning and the value of the brand in order to make marketing mix. Before every brand is a compelling idea, which is about customers or guests attention and loyalty.
In this my article I would like to focus on ideas how to brand the events and for example meetings.
When thinking about all events we´ve planned in our lifetime, from the biggest event, like Aarhus 2017 to kid´s birthday party, I would say it is everytime based in the same ideas, or examples. For example birthday party always starts with: „Do we want aby theme, for example Madagaskar“? or: „How do we want to decore our party meaning materials, invitations, plates and so one?“.
These are the basic things we must consider when we are making some event.
When talking about specific examples which can help you to make a good event, I would like to mention some of them. I will write something about name and invitations, how to do them, what should to think about and how they should look like. Then I will write little bit about social media, food and beverage, speakers or take-away gifts.
· Name of the event
In branding perspective, to chose a good and enough strong name, it is the most difficult decision, because good name can make a brand. We can say, in many cases of two products, there is only difference in the names. You need to find a name for your event that is memorable and it is connected with the idea of the event.
Invitations are the possibility to inform people about your event, where is the event, when is the event or what is the event about before people actually attend. Invitations can also makes people exited. Because of the invitations, people will get a view about the event and they can more look forward to attend.
· Social media
To promote your event it is best way to use social media. Social media like Facebook, Youtube or Twitter can be the best ones to advertise your event. They can be one of the biggest marketing plans. Facebook is common social media. Almost everybody has a facebook account, but it doesn´t have to be just facebook, where to post your event. You can also use Instagram, where you can post many photos before, during and after the event.
· Food and beverage
It doesn´t matter if you serve full meal of just cakes, but food and beverages are one of factors in your event branding plan. The best way for for and beverage is to serve fresh and healthy food tasty for everyone. Of course not just vegetable. In my opinion food in your event should consist of each kind of food from vegetable, through meat until cakes. It is also good idea to serve drinks in the same color as you event is created. For example if the events is in color red, it would looks good, if you serve drinks in color red as well. It makes a big impression.
I would say every good event has to have music. And music is connected with good quality speakers. If you, or some of the guests want to say something to the rest of guests, speakers can provide your guests more information. Professional speakers could be expensive, but you can use your own or rent a speakers for cheaper price.
· Take away gifts
One of the important parts of smaller events is possibility to take the gifts away. It will get to your guests something to remember your event by. Gifts to take away can be for example promotional products, gift bags and so one.